How Small Companies Can Compete for Top Talent
If you are not attracting high quality applicants to your small business, the best you can hope for is to hire people just like those that are already a part of your team. In order to compete with the larger companies and stop hiring the same applicants that you always hire, it is time to rethink your strategies for attracting and hiring candidates.
Better Hiring Strategies Attract Better Candidates
Attracting top talent actually has very little to do with the hiring process. It is in fact the hiring strategy that is key. Small businesses have an advantage over their large scale rivals when it comes to competing for top talent. Small companies are more agile. Employees have a greater impact on the success of the company. Small businesses have the ability to make quick decisions. Best of all, the small businesses are able to modify jobs more easily in order to better meet the needs of those that they hire.
Instead of working to attract as many applicants as possible and trying to sort through them all the find the right ones, the goal is to attract fewer candidates of higher quality. Focus on the quality hire as opposed to cost reduction and process efficiency.
Define the Position, Not the Person
The larger companies will have a list of the qualities that they think top candidates must have to fit their business. However, it is better to identify the objectives that are necessary to be successful, rather than describe the experiences and skills required.
Hit the Target
Quality candidates are looking for advertising messages that set companies apart from the crowd by focusing on the jobs offered, the business culture and the people within the company. While your messages may not have the same reach as larger companies, they can certainly have attention-grabbing content that will draw top candidates to your small company.