The Importance of Social Media In Today’s Recruitment
At one time in the not-too-distant past, when a person was looking to be hired by a specific company, he/she would fill out an application form at one of their locations, then schedule to have an on-site interview at either their main location or other location, then wait to see if they had been hired or passed over.
However, in this day and age of the Internet and social media, there are not many companies that utilize that type of employment and recruiting process. Very few to any millennials (commonly defined as born between 1980 to 1999) encountered the traditional hiring process, and virtually no GenZers (commonly defined as born in 2000 or later) will encounter it.
Most of these generations, and even older ones such as GenXers (born between 1965 to 1979) and Baby Boomers (born between 1946 to 1964), utilize social media regularly, whether on their desktops and laptops, and/or on their smartphones and tablets. The younger generations in particular don’t know of a world where social media did not exist; thus, they expect companies to reach out to them on social media in a way that connects with them. Businesses that do not utilize social media in an effective manner have very little chance to attract these people to their companies.
Many of these younger generations want to work for companies that stand out for something that they believe in; this is a critical factor in their motivation to work for any business. As a result, companies have to show that they don’t just advertise on social media; they have to show that they are behind a cause (i.e. preserving the environment, helping starving children, preventing animal neglect, etc.) and actually live up to the ideals of that cause to get millennials and GenZers’ attention.
Most younger generations spend a great deal of time on social media, especially on popular platforms such as Instagram and Snapchat, two platforms that focus greatly on visual media. This means that companies have to not just write what they are about and why they are a great place to work at, but they have to actually show it through photos and videos. If businesses fail to do this, they have little to no chance to acquire the upcoming talent of future generations, thereby curtailing any future success.