The Strengths and Weaknesses of LinkedIn
In this day and age, you should never underestimate just how powerful social media really can be. LinkedIn continues to hold the front position when it comes to today’s trend of recruiting through social media. The jobs that are posted on the site accumulate close to six times more views than those that are posted on Facebook. In addition, at least 94% of recruitment professionals are using the site actively to vet job candidates.
Currently, there are no signs that this activity is going to slow down anytime soon. Therefore, it is important that you understand the advantages to actively using LinkedIn to fill positions at your company by selecting candidates from the site’s talent pool.
One of the site’s strengths is definitely the built-in Recruiter feature. This feature makes it possible to recruit job candidates with considerable ease. Recruiter has the ability to recommend the best candidates using a unique algorithm. Therefore, you will be able to fill roles within your company efficiently and quickly.
Essentially, this will be determined by the service or product that you offer and your usage, according to personalized and contextual data. The more you use the Recruiter feature, the more in tune it will be to your needs and provide you with the right candidates.
While learning to use the LinkedIn site is rather easy, learning to use it as a professional may be quite time consuming. In addition, the sheer volume of the available talent can be rather overwhelming when you have a position that you need to fill.
Another limitation of LinkedIn as a recruitment tool is the passive candidates that you will encounter. Even though there are a large number of candidates that are unemployed and currently looking for work, there are plenty more that are actively employed and unavailable. This means that you may have very few positive responses.